INTERVIEW: Whitney @ Juniper Dress Co. (A One-Woman Show)

Whitney of Juniper Dress Co. loves to make her own clothes! Which I think is so awesome AND – the skirt I’m wearing is one of her creations!

I think I love what she does so much because once upon a time, I wanted to be a fashion designer. Make clothes, live in NYC, etc. And then I made my first dress, and I said… nope! not for me. bye.

It was such a mess.
It was a tragic disaster.

Making clothes was no longer a goal of mine, but given my interest, I was so curious about Whitney’s inspiration and how she got started doing this.  I was totally impressed!

Q: How and when did you get started MAKING your own skirts??

A: “I started sewing when I was 12 years old. I took my first sewing class from a lady who taught out of her basement. In junior high and high school I took all the sewing classes I could. I literally could’t get enough of it.  Growing up my grandma also taught me a lot about sewing and clothes. She would take me fabric shopping and teach me how to read patterns. She is very patient and precise which are essential qualities in any good sewing teacher. I love to be creative and experiment with new projects. I have designed and sewn my own dresses, tops, pants, swimsuits, and lots of skirts. I love making skirts because they are so easy to customize. I can change the length, the pattern, or the fabric and have a completely unique piece.”

Q: What’s your process?

A: “The first thing I do when I am going to make a skirt is brainstorm. I look at catalogues, go into stores, go online, or make a sketch. I usually have a general idea of what I want the piece to look like. Then I head to the fabric store. Since I live in Los Angeles I usually go to the fashion district downtown. It is like heaven on earth for a seamstress. I search for the perfect fabric for my design at a few of my favorite shops. Sometimes I find exactly what I am looking for and other times I find something else and my design totally changes. Once I have my fabric, I make sure to pick up some matching thread and any other notions I need like a zipper or elastic. Then I will make a pattern, cut the fabric, and start sewing the pieces together. If I am making clothing for myself then I am constantly trying it on to make sure it fits just right. If I am creating clothing for someone else I am measuring A LOT!”

Q: How long does it take you to complete one piece?

A: “The first time I make a new design it takes me around 3-4 hours. For Juniper Dress Co. I make samples of each design as a test run. It’s a good opportunity for me to make sure the skirt is exactly right before I send them to customers! After the sample skirt is made then it usually only takes me 2 hours to fulfill an order.”

Q: Where do you find your inspiration?

A: “I find inspiration literally everywhere. I really like clothes so I am constantly looking and paying attention to them! I find a lot of inspiration in people around me. Whether I am walking around LA, at work, at church, or hanging out with friends I always see people who are wearing something interesting. I am constantly asking myself things like: Why did they decide to wear what they are wearing? How could I make that myself? What is it about their outfit that caught my eye?   I also find things on pinterest, instagram, and at other stores that inspire me to create. Just one step into Anthropologie and I am inspired. I have also found that being around textiles and fabric can give me lots of ideas. For that reason, before I fabric shop I always make a list because the inspiration can be very distracting!!!”

Q:  Where can we find you? 

Instagram: @juniperdressco  &  Etsy:

What I loved about ordering from Whitney was how customizable she makes these skirts! I was able to choose the size I wanted based on my measurements and then I was able to choose the length I wanted as well. So it’s great for literally any size person! I know my styling is a bit more fall-inspired but that’s because I’m OVER the heat, OKAY? I am READY for fall time. Was I sweating the whole time? Yes. But it’s fine.

Head to her pages and check her out – maybe even send in an order of your own! I’m looking forward to wearing this all fall long – I think it’s really versatile piece to dress up, so I’m really excited.


Xo, K





  1. Awww I love this post! I am so impressed that she makes her own clothes! I love to embroider, which is a super useless skill, but it is very relaxing. I cannot sew a button to save my life though. That is awesome that you can buy your own, such a good idea. And I hear ya, girlfriend, I love fall!!

  2. I’d love to make clothes, too! But with my skills…I’m best of lightly tailoring my stuff only when it’s totally necessary. I can’t believe it only takes her 2 hours to make something as beautiful as the skirt you’re wearing!! #jealous

  3. This is awesome! I sew in an entirely hobby-type of style. My hat is off to her – sewing takes real dedication, especially on your least favorite parts of sewing! Haha

  4. I love making my own clothes but it takes me a bit longer than a few hours 😉 Whitney sounds like an amazing person, so full of light and positive energy. I’ll be sure to check out her other designs too.

  5. It’s great that she managed to transform her passion into a business. Even if the first skirt she made was a disaster, the fact that she didn’t give up and went further is admirable.

  6. With the influx of buy and throw cheap clothes, I forgot how comfortable and nice customized clothes could be! It’s nice to learn about the behind the scenes of an entrepreneur!

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